I’ve recently returned from a 4-day programme for emerging leaders in a large consultancy firm. At dinner, one of ...Tell me more
- Who are we?
- Sales Coaching
- Personal development
Poor sales performance could be narrowed down to a number of factors; lack of product knowledge, poor sales skills, lack of support and other internal and external influences or any combination of these. The effect of poor performance in sales will have a huge impact on the company as a whole.
However, it is not just poor performers who need attention and support. Sales staff must not rest on their laurels but be encouraged to achieve even better results each year. Therefore, even top performers need encouragement to review and improve.
Our approach would be to focus on the issues that are most important and relevant. Having agreed mutual development objectives with sales management, a plan for each individual is implemented. For busy sales staff, one-to-one coaching is undoubtedly the best choice. The important aspect being that sales staff are coached in a series of sessions, allowing them time to try out ideas in their work environment, learn from their experiences and report back. In this way, sales targets become achievable through a positive and practical approach